The small variation: When Marie Antoinette mentioned, “allow the chips to consume cake,” it might probably happen because she was actually hogging the Michel et Augustin cookies for herself. Childhood friends Michel and Augustin found in middle school, and, whenever they found their particular sex 9-to-5 tasks becoming unfulfilling, they began a cookie organization with a foundation in French pastry. Fast onward 13 years, and the two pals have workplaces in France and New York and they are seducing the world the help of its snacks, pastries, yogurts, mousses, and various other desserts fashioned with straightforward, pronounceable ingredients. The duo in addition shows aspiring bakers that perfecting the ability of French pastry is actually attainable through their unique recipe books and entertaining available household classes. Michel and Augustin’s dream is simple: to help make the world laugh and bond over a shared passion for candies.
The storyline of Michel et Augustin began merely enough. Two guys began palling around in middle school and turned into great contacts. But, just like a lot of adolescent friendships, the two parted methods after graduation to follow their very own paths.
Michel discovered himself involved in finance in ny, and Augustin ended up being doing work in marketing and advertising for Air France. But both shortly turned into disillusioned with all the 9-to-5 work for the business world. They reconnected additionally the duo devised a wild want to learn all 1,263 bakeries in France and establish a guide to the best confectioneries the nation was required to offer. They typed a novel regarding it â their own very first collaboration!
After doing their unique journey, in 2004, Michel and Augustin aproned-up and place from an innovative new adventure: cooking in Augustin’s kitchen area. Their particular goal would be to produce a line of cookies alongside sweets created using natural ingredients and really love. And, after tirelessly evaluating and tasting significantly more than 300 meals, their particular very first concoction came to be: the small round butter cookie. Michel et Augustin was born!
The pair found fast achievements, plus they still innovate a lot more tasty creations, instance a decadent natural yogurt in a container, which had been discovered only once Michel and Augustin understood their valued cow could develop more than butter. They sell items because of the signature “kookiness” additionally the joy they infuse within their yummy snacks.
Distributing a fascination with French Pastry round the World
Michel et Augustin is mostly about more than simply producing a delicious cookie. The business is actually bent on attracting from France’s rich cooking history to generate masterful sweets.
“it is not practically snacks â it is more about a love of French pastry,” said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and information Director. “every little thing we make is related to French pastry techniques. We now have a very strong union with pastry creating as a business enterprise.”
But Lily informed us an attraction for and expertise of French pastry isn’t only kepted for all the product builders (they call them the “recipe staff”) at Michel et Augustin. Area of the company’s kooky tradition is discussing the love and knowledge of pastry producing very every person in the team, in France and Brooklyn, can prepare to get a French pastry cook and make the nationwide exam (titled a “C.A.P.”). That way, everyone can take part in innovating new meals and talk knowledgeably with followers, consumers, and consumers.
“weekly in France as soon as per month in ny, our very own Banana Farm (“office”) turns into a pastry course where we are experiencing a traditional program of French pastry and training when it comes to official certification,” she mentioned. “It doesn’t matter if you are a site developer or even in revenue â the ability is actually urged regarding.”
Though Michel et Augustin provides an even more expansive brand in France, the organization sticks into exact same principles and axioms of design for many products.
“the one thing all our services and products have in common is a proper awareness of taste also to the components,” Lily said. “We concentrate on the high quality and ease-of-use associated with the ingredients, and try to maintain the ingredient listing as pronounceable as is possible.”
This effects not just in a tasty decadence, but additionally a treat you can be ok with consuming with your special someone.
A Collection of Treats ideal for Sharing together with your Sweetheart
There’s just anything about revealing sweets that starts the day appropriate or comes to an end an excellent time. And Michel et Augustin’s designs had been meant for only these types of events.
“It really is a moment in time of extravagance at the conclusion of a night out together,” Lily mentioned. “It’s delicious making with thoroughly clean ingredients, hence makes the minute that much better. It feels good to engage.”
With the amount of deserving snacks to pick from, there isn’t any have to select just one. While there are lots of more choices in France â from candy mousse to decadent yogurts and, definitely, unique cookies â there’s a lot of solutions in the usa besides.
Lily had been rapid to suggest the right treats to offer to or take pleasure in with this someone special.
“our very own popular cookie is the 4-Cookie Squares,” she stated. “These are typically like little square tarts, appear in three tastes, and will be very effortlessly discussed. We also have Cookie Buttons, that are hazelnut chocolate processor snacks with hazelnut ganache inside the house. They are available in packs of two â one in my situation, choice for you!”
For lovers who enjoy their particular early morning ritual with each other, Lily informed united states Puff Palmiers tend to be an attractive a.m. alternative.
“they’re puff pastry and taste like Elephant Ears,” she said. “They may be extremely light and flaky and just the thing for discussing over morning meal with coffee or at tea time.”
Whether you and your honey are chocoholics or appreciate the sensitive butteriness of caramel (or everything in between), Michel et Augustin has actually a deserving treat for sharing (or sneaking down with for your own clandestine cookie event).
Join up during the Banana Farm
Michel et Augustin’s philosophy is the fact that joy of candies is within the posting. So it should be no shock society engagement is a big the main business’s company purpose. Everybody is welcomed to eliminate in and chat (and taste snacks) at their Banana facilities (practices) in Paris, Lyon, or Brooklyn.
This attitude started at the very beginning on the business and is part of their center. And Lily noted this viewpoint is actually exemplified for the organizations available residences.
“immediately, Michel and Augustin opened up the doorways regarding apartment to next-door neighbors, pals, customers, and passersby, for those giving them comments, to taste snacks, to taste brand-new meals these were screening, also to hang out together with them and talk about whatever had been performing,” she stated. “It is a thing that’s vital to us nowadays.”
Open up residence during the Banana Farm happens throughout the first Thursday of each thirty days in France and ny. Lily informed united states these activities present a manner for all the company supply to the community by teaching them concerning the record and techniques of French pastry.
“We invite every person, family members, pals, customers, and consumers in the future share dishes,” she mentioned. “We would flavor examinations, focus teams, and play video games. It is a genuine society occasion.”
It’s not only fun and tummy-pleasing to wait, however if you do not have a cookie companion, imagine all of those other treat aficionados you can satisfy during the Banana Farm. In the end, if someone likes Michel et Augustin treats, you understand they will have great flavor, and you’ll have one thing to bond more than.
Michel et Augustin: invested in Random Acts of Kookiness
In true Michel and Augustin kind, the duo began a Random Acts of Kookiness step to inspire and delight the general public. From a tribute to Michael Jackson towards cookie rectangular occasion in addition to their torrid Greek story, Michel and Augustin infuse hilarity and delight into all they are doing. You can view why their own snacks are incredibly addicting â they are fashioned with 100% natural ingredients and good vibes.
Up after that for organization is actually a fresh cookbook that aims to help all of us audience yet others tackle the intimidation associated with French pastry.
“We’re making a French pastry cookbook for the US, and it is about having fun with these hard quality recipes,” Lily stated. “We’re splitting it down and claiming you can do it. Whenever we can, anyone can, therefore’re sharing our progress.”
Michel et Augustin is also looking to release the well-known chocolate mousse in the usa.
“Our fantasy for the chocolate mousse is to seduce America’s tastebuds.”
And, after sampling the business’s snacks alongside treats, the US is actually clearly set for a lengthy love affair with that mousse.